Madelaine contacted us with a very specific 'look' that she needed for headshots on her new updated website Pinny Princess. It's nice to do something different; I don't usually shoot in black and white for starters!

If you are on Instagram, you may have already heard of Pinny Princess with an impressive 20k+ following. Alongside working from her home workshop near Morpeth, she is also super mum to her two young boys and manages to effortlessly bring glamour and style to the farm.

Can you tell us about yourself and what inspired you to work in Northumberland?

I'm Madelaine from Pinny Princess, I was born and bred in Northumberland. I am greatly passionate about the area and love working here. I try my hardest to build a creative and flexible environment in our rural home for my kids, as my parents did for me.  

Which part of your job do you feel most passionate about?

I feel the most passionate about my loyal customer base. I still pinch myself every day when someone from around the globe purchases something from Pinny Princess in little old Northumberland.

What tips would you give to someone starting out in your industry?

I would say focus on your ideal customer!

What is the best feedback you have ever had? 

Great customer service. I pride myself as a small business to be as friendly as possible.

Who do you admire most in the world and why?

My mother. She has brought me up with the mindset that I can achieve anything I want, even with huge obstacles.

Do you have a favourite quote that you turn to for inspiration?

"Life's not fair"

My dad always said this to me so it has stuck with me and always grounds me!

What is the biggest challenge you face in business?

Being dyslexic is always a challenge. I am great with numbers but reading and spelling are difficult on a daily basis. 

How will you use your headshots or how do you feel they will benefit your business?

I will be using them on my new website & social media platforms, I have never had them done before, so I am hoping they will create a professional look.