The Perfect Blend: Behind the Scenes at Ford’s the Bakers

I visited Jim at Ford’s the Bakers (who, by the way, makes the best morning rolls in the world, hands down), to photograph his baking process when he was testing out 6 new secret blends of artisan bread.

It was fascinating to see what goes on behind the scenes and the work that goes into baking. Jim is working with suppliers to test out the new blends and the photographs will be for the supplier’s wholesale website and agency PR.

The mixing, the proofing, the dough going into the oven, and the bread coming out of the oven were all shot in one day. Then the resulting loaves of bread were brought back and photographed in the studio for product photos which will be useful for things like marketing, illustrating recipes, instructions, and online website descriptions or specifications.

James Ford & Son is a long-standing local family business, established in 1950. Fords have a shop on Hide Hill in Berwick as well as this bakery and shop that are located in the village of Norham, Northumberland, which is only a short drive from Berwick.

I photographed the Berwick Ford’s shop for the ‘Lockdown Workers’ project in 2020. The photograph below has since been used as the cover of a new novel, ‘Reggie’s Pantry’.

What’s your favourite thing to get from Ford’s?

I’d love to get some new lunchtime inspiration so please leave a comment below!

Written by Sarah